01Who we are
BrandMultiplier (“b*”, “we”, “us”) is a brand of ChrisRubinCreativ, Inc., a Colorado corporation. We install Narrative Operating Systems for founder-led B2B companies.
ChrisRubinCreativ, Inc. is the controller of the personal information described in this policy. Our registered mailing address is 1500 N Grant St, Ste N, Denver, CO 80203, USA.
This policy covers brandmultiplier.ai, every gated page and lead-magnet download we operate, our email programs, our outbound and social outreach, and the personal information we handle while delivering Narrative Operating System (“NOS”) engagements. It does not cover third-party sites we link to, or platforms you reach us on that run under their own policies, such as LinkedIn.
Where a signed services agreement, statement of work, or data processing addendum exists between us and your company, that agreement governs the personal information we process on your company’s behalf. This policy fills the gaps; it does not override the contract.
02The short version
- If you download a resource or subscribe, we will email you. Every email has a one-click unsubscribe and we honor it.
- The phone field is always optional, on every form we run. If you do give us a number, a person calls it — not a robot. No autodialers, no recorded messages, no marketing texts, ever, and one word from you ends the calls permanently.
- We do not sell your personal information, and we never have. We do run advertising and identity technologies that share limited information with third parties — Section 6 names every one, and a single browser-level signal switches them all off.
- Client material from an engagement is confidential. We do not use client content to train AI models, and we contract with AI vendors on terms that prohibit them from doing so either.
- We extend the core privacy rights — access, correction, deletion, portability, opt-out — to everyone, whether or not a specific statute requires it of a company our size.
- Questions, requests, or complaints: support@brandmultiplier.ai. We answer within 30 days.
The rest of this document is the detail behind those six lines. If a section contradicts the summary, the section wins.
03What we collect
We collect four kinds of information, and the amount depends entirely on how far into a relationship with us you are. A visitor who reads one page leaves almost nothing behind. A client mid-engagement necessarily leaves a great deal more.
Information you give us directly
- Gated resources and lead magnets. Name, business email, phone number, and, on some forms, company name, role, company size, or revenue band. Some diagnostic tools also capture the answers you enter, because the answers are what generate your result.
- Phone numbers. Where a form asks for a phone number, providing it is optional and is never a condition of receiving the resource. If you provide one, a member of our team may call you about what you requested and whether there is a fit between your business and ours. We record the form, the timestamp, the URL, and the exact consent wording you saw, so we can show why we called.
- Newsletter and content subscriptions. Email address and any preferences you set.
- Booking a call. Name, email, company, phone where you provide it, plus whatever you type into the intake questions on the scheduling form.
- Direct correspondence. Anything you send us by email, LinkedIn message, or contact form, including the content of the message itself.
- Client onboarding. Contact details for you and the stakeholders you nominate, billing contact information, and the business context needed to run the engagement.
Information we collect automatically
- Device and connection data. IP address, browser type and version, operating system, device type, screen dimensions, and language settings.
- Usage data. Pages viewed, time on page, scroll depth, referring URL, exit pages, and which links and buttons you clicked.
- Email engagement. Whether a message was opened, which links were clicked, and delivery status. Standard for every email platform, and you can defeat it by blocking remote images in your mail client.
- Visitor identification. We use a service called RB2B that attempts to identify individual visitors to our site — not just the company, but the person — by matching browsing signals against commercial professional-data networks. Where it succeeds, we may receive your name, job title, employer, and professional background without you having filled in anything. We would rather tell you that plainly than describe it as “analytics.” It operates on US visitors only. Section 6 explains how to switch it off, and we honor a browser-level Global Privacy Control signal as an instruction to do so.
Information we collect from third parties
- Business contact databases and enrichment providers. For outbound prospecting we use commercial B2B data providers that supply name, title, company, business email, business phone, and public professional history. If we contacted you cold, this is where your details came from, and you can ask us to tell you which provider and to delete the record.
- Public professional profiles. Publicly visible LinkedIn and company-website information about prospects, clients, and the executives we research as part of narrative work.
- Referral sources. Where a partner or existing client introduces you, we receive whatever context they include in the introduction.
Engagement content
During an NOS engagement we receive and generate substantive material: interview and workshop recordings, transcripts, internal documents you share, customer research, positioning artifacts, and the deliverables we build from them. This material frequently contains personal information about your employees, executives, and customers. Section 10 governs it.
We do not knowingly collect government identifiers, financial account numbers, health information, precise geolocation, biometric data, or any other category of sensitive personal information. Payment card details are handled entirely by our payment processor and never reach our systems. Please do not send us any of the above; if you do, we will delete it.
04How we use it
| Purpose | What we do |
|---|---|
| Deliver what you asked for | Send the resource you downloaded, return your diagnostic result, confirm your booking, answer your message. |
| Run the engagement | Conduct interviews, build deliverables, coordinate with your team, invoice, and provide support. |
| Email programs | Send the newsletter and related content you subscribed to, plus follow-up sequences tied to the resource you requested. |
| Phone follow-up | Where you gave us a number, have a person call you about the resource you requested, answer questions, and see whether a conversation with our founder makes sense. |
| Business development | Identify companies that fit our ICP, reach out, and follow up on conversations already in progress. |
| Engagement scoring | Score how you interact with our resources and content, so we contact people who are actually interested rather than everyone equally. Scoring decides who a person on our team reaches out to. It never decides anything about you. |
| Improve the work | Understand which content lands, which pages convert, and where the site fails people, in aggregate. |
| Advertising | Show relevant ads to people who have visited the site or engaged with our content, and measure whether those ads worked. |
| Security and integrity | Detect abuse, prevent fraud, protect our systems, and keep backups. |
| Legal and financial obligations | Maintain accounting records, respond to lawful requests, and establish or defend legal claims. |
We do not use your personal information for any purpose materially different from the ones above without telling you first.
05Legal bases for processing
If you are in the United Kingdom, the European Economic Area, or Switzerland, the UK GDPR and EU GDPR require us to name a lawful basis for each processing activity. Ours are:
- Consent — marketing email to individuals in jurisdictions that require opt-in, non-essential cookies and tracking technologies, and recording of calls. You may withdraw consent at any time, which does not affect processing already carried out.
- Contract — delivering an engagement, providing a resource you requested, and administering billing.
- Legitimate interests — B2B outreach to business contacts in a professional capacity, site security, service improvement, and aggregate analytics. We have weighed these interests against your rights and freedoms; you can object at any time under Section 16 and we will stop unless we have compelling grounds not to.
- Legal obligation — tax, accounting, and lawful requests from authorities.
07Email and phone
When you download a resource, subscribe, or otherwise give us your email address, you should expect to hear from us. Specifically:
- A delivery email containing what you requested.
- A short follow-up sequence related to that resource.
- Our ongoing newsletter, if you subscribed or if the form told you that downloading subscribes you. Where consent is required, the form asks for it separately rather than burying it.
Every marketing email carries a working unsubscribe link and our physical mailing address, as US law requires. Unsubscribing removes you from all marketing sequences within ten business days and usually within minutes. It does not stop transactional messages tied to an active engagement, such as invoices or scheduling confirmations.
Phone calls
No gated resource, diagnostic, or download is ever conditioned on giving us a phone number. Leave the field blank and you still get the thing you came for.
If you do give us a number, this is the whole of what happens to it.
- A person dials it. Our system scores engagement across the resources you download and the content you interact with. When that score suggests real interest, the record surfaces to a member of our team, who calls you individually to see whether a conversation with our founder is worth your time. That is the entire mechanism.
- No automated calling of any kind. We do not use autodialers, predictive dialers, prerecorded or artificial voice messages, ringless voicemail drops, or AI voice agents to contact you. Every call is placed manually by a human being who knows your name.
- No marketing text messages. We do not send marketing SMS. If we ever start, we will ask for your separate, explicit consent first, and giving us a number today will not be treated as agreement to that.
- Why we are calling. Calls follow from your own request for a resource. We are contacting you in a business capacity, at a business, about the business problem the resource addressed.
- Stopping it. Say so on the call, or email support@brandmultiplier.ai. We honor the request made by any reasonable means, through any channel, and we process it within ten business days — in practice, immediately. You do not have to give a reason, and we will not call to ask why.
- Do Not Call. We maintain an internal Do Not Call list and honor it indefinitely. Ask to be added and you stay on it, permanently, even if you later download something else.
- Transactional contact is separate. A call or text tied to a meeting you actually booked — a confirmation, a “running five minutes late” — is not marketing and continues unless you ask us to stop those too.
We do not sell, rent, or share phone numbers with third parties for their own marketing, and we do not pass them to lead buyers or affiliates. Phone numbers are used by BrandMultiplier, and only by BrandMultiplier.
Cold outreach
We send business-to-business outreach to professional contacts at companies matching our ideal client profile, using contact data from the sources named in Section 3. Reply with “remove” or write to support@brandmultiplier.ai and we will suppress your address permanently and delete the underlying record on request.
08Recorded sessions
Discovery calls, Rumble sessions, extraction interviews, and workshops are frequently recorded and transcribed. Recording is how narrative extraction works: the exact language a founder uses is the raw material, and reconstructing it from memory produces a worse result.
- We ask first. You will be told at the start of any recorded session, and consent is requested before recording begins. Several US states and most of Europe require the consent of every participant, and we operate to that standard everywhere rather than tracking which rule applies to which participant.
- You can decline. If any participant objects, we do not record. We take notes instead.
- Where they go. Recordings and transcripts are processed by our meeting-capture vendors (Section 11) and stored in our access-controlled cloud storage.
- What they are used for. Building your deliverables and internal quality review, nothing else. Recordings are never used in marketing, case studies, or public material without separate, specific, written permission.
- Deletion. You may request deletion of a recording or transcript at any time, subject to Section 13.
09AI and automated processing
The Narrative Operating System is a services and software platform. The software layer is a multi-agent system that supports extraction, synthesis, and deployment work. Being direct about what that means for your data:
Where AI is used
- Transcribing and summarizing recorded sessions.
- Structured narrative extraction from interviews and source documents.
- Drafting, analysis, and synthesis inside deliverable production.
- Research and content operations on our own marketing.
What that means for your content
We do not use client content, interview transcripts, or personal information to train AI models — not ours, not anyone’s. We access third-party foundation models through commercial API arrangements whose terms prohibit the vendor from training on our inputs and outputs. We do not opt into any consumer-tier or training-eligible plan for client work. If that ever changes, we will notify affected clients in advance and obtain consent before any such processing occurs.
Human review and automated decisions
We score engagement to decide who our team should contact, as described in Section 4. That is profiling, and we name it as such rather than hiding it in a euphemism — but the only outcome it produces is whether a person picks up a phone and calls you. It sets no price, grants no access, and denies you nothing. You may object to it at any time under Section 16, and you may ask us what your score is and what drove it.
Every AI-assisted output that reaches you passes through human review. We do not make decisions producing legal or similarly significant effects about any individual — employment, credit, housing, insurance, education, healthcare, or access to essential services — through automated means, with or without AI. If that ever changes, this section will change first, and we will provide the notice, explanation, correction, and human-review rights that the applicable law requires.
AI output can be wrong, and confidently so. Our engagement deliverables carry human judgment and accountability; our public tools and resources do not, and you should treat their output as a starting point rather than a finding. The disclaimer in our Terms of Use covers this in full.
10Client engagement data
Material you share with us during an engagement — strategy documents, customer research, financials, internal communications, anything your team says in a room with us — is confidential. The commitments below apply in addition to whatever your services agreement or NDA says, and never in place of it.
- Engagement material is used solely to deliver your engagement.
- It is never sold, licensed, shared with other clients, or used to train models.
- Access is limited to the named team members working on your account and the vendors in Section 11 that are technically necessary to do the work.
- Every person with access is bound by confidentiality obligations.
- We do not publish your name, logo, or engagement details as a client reference without your written permission.
- Where we process personal information about your employees or customers, we act as a processor on your instructions, and you remain the controller. We will sign a data processing addendum on request.
11Service providers
We run on third-party infrastructure rather than building everything ourselves. Each provider below receives only the data its function requires, under contract terms restricting use to providing the service to us.
| Function | Data involved | Providers |
|---|---|---|
| Website hosting and CDN | IP address, request logs | Vercel (hosting), Cloudflare (DNS and CDN) |
| Email delivery and marketing | Name, email, engagement data | Encharge |
| CRM, sales engagement, prospect data | Business contact and firmographic data | Apollo.io |
| Scheduling | Name, email, phone, intake answers | Calendly |
| Lead scoring and call records | Engagement history, score, phone number, call notes | None — held in our own database, not a third-party service |
| Meeting capture and transcription | Audio, video, transcripts | Fathom, Granola |
| AI model providers | Content submitted for processing | Anthropic |
| Cloud storage and productivity | Documents, deliverables, engagement files | Box, Google Workspace |
| Analytics and advertising | Usage data, device data, IP address | Google Analytics 4, Meta, LinkedIn, RB2B, LiveIntent (LiveConnect) — see Section 6 |
| Session recording | Usage data, device data, IP address, on-page interaction recordings | Microsoft Clarity — see Section 6 |
| Payments and invoicing | Billing contact, transaction records | Stripe |
Providers change. For the current list applicable to your engagement, write to support@brandmultiplier.ai and we will send it.
13How long we keep it
| Category | Retention |
|---|---|
| Marketing contacts and subscribers | Until you unsubscribe or request deletion, then a suppression-list entry indefinitely so we do not re-add you. |
| Lead-magnet and form submissions | 36 months from last engagement, then deleted or aggregated. |
| Phone numbers and call records | Same as the contact record. Submission records showing which form produced the number, and when, are kept for 5 years, because they are the evidence that a call was warranted. |
| Internal Do Not Call entries | Indefinitely. Deleting a Do Not Call record would let us call you again, which defeats the point. |
| Prospect records that never converted | 24 months from last activity. |
| Session recordings and transcripts | Duration of the engagement plus 12 months, unless you ask us to delete them sooner. |
| Client deliverables and engagement files | Duration of the engagement plus 7 years, or as your services agreement specifies. |
| Analytics and log data | Up to 26 months, per platform defaults. |
| Financial and tax records | 7 years, as required by law. |
Deletion requests are honored except where we are legally required to retain a record, where the information is needed to establish or defend a legal claim, or where it exists only in an encrypted backup — in which case it is deleted on the normal backup rotation and is not restored to active use in the interim.
14Security
- All traffic to and from brandmultiplier.ai is encrypted in transit using TLS.
- Data at rest in our cloud storage and vendor systems is encrypted using the provider’s standard encryption.
- Multi-factor authentication is required on every account with access to client or personal data.
- Access is granted on a least-privilege basis and reviewed when team composition changes.
- Contractors and team members are bound by written confidentiality obligations.
- We select vendors that maintain recognized security programs and we review their posture before granting them data.
No system is perfectly secure, and any company claiming otherwise is selling something. If we discover a breach affecting your personal information, we will notify you and the relevant authorities within the timeframes the law requires, and we will tell you what happened rather than what sounds best.
15International transfers
We are based in Colorado, and our infrastructure is primarily in the United States. If you are outside the US, using our site or engaging us means your information is transferred to and processed in the United States, whose data-protection laws differ from those in your country.
For transfers of personal information out of the UK, EEA, or Switzerland, we rely on the European Commission’s Standard Contractual Clauses and the UK Addendum, incorporated into our agreements with the relevant providers, together with supplementary technical and organizational measures. A copy of the relevant transfer mechanism is available on request.
16Your rights
Most US state privacy laws — including the Colorado Privacy Act and the California Consumer Privacy Act — apply only above volume thresholds that a firm of our size does not meet. We are not going to hide behind that. We extend the rights below to every individual who asks, regardless of where they live or whether a statute obliges us. Where a law does apply to us, its provisions govern and this section is the floor, not the ceiling.
What you can ask for
- Know and access. A copy of the personal information we hold about you, the categories, the sources, the purposes, and the categories of recipient.
- Correct. Fix anything inaccurate or incomplete.
- Delete. Erase your personal information, subject to the exceptions in Section 13.
- Port. Receive your information in a portable, machine-readable format.
- Opt out. Of marketing email, of marketing calls and texts, of targeted advertising, of profiling, and of any sale or sharing — we do not sell, and sharing for advertising is described in Section 6. Opting out of one channel does not require you to opt out of the others, and you can ask us to stop all of them at once.
- Object and restrict. Object to processing based on legitimate interests, or ask us to restrict processing while a dispute is resolved.
- Withdraw consent. At any time, for anything based on consent.
- Appeal. If we refuse a request, you may appeal by replying to our decision. We will respond to the appeal within 45 days with a written explanation.
- Be treated the same. We will not discriminate against you, degrade your service, or change your pricing for exercising any of these rights.
How to exercise them
Email support@brandmultiplier.ai with the request and the email address or other identifier associated with your information. We will acknowledge within 10 business days and substantively respond within 30 days, extendable once by a further 45 days where a request is complex, in which case we will tell you why before the first period expires.
We may need to verify your identity before acting, particularly on deletion and access requests. Verification is proportionate to the sensitivity of the request; we will not demand a passport scan to remove you from a newsletter. An authorized agent may submit a request on your behalf with written authorization.
Complaints
Tell us first — we would rather fix it. If we do not resolve it, you may complain to the Colorado Attorney General, to your own state attorney general, or, in the UK and EEA, to your national supervisory authority or the UK Information Commissioner’s Office.
17Children
Our services are built for businesses and are not directed to anyone under 18. We do not knowingly collect personal information from minors. If you believe a child has given us information, write to support@brandmultiplier.ai and we will delete it.
18Changes
We update this policy when our practices change. The effective date at the top always reflects the current version, and we maintain prior versions on request. For material changes — a new category of data, a new purpose, a new class of recipient — we will provide notice by email to subscribers and clients at least 14 days before the change takes effect. Continuing to use the site after a change means you accept the updated policy.
19Contact
- Entity
- ChrisRubinCreativ, Inc., a Colorado corporation, doing business as BrandMultiplier
- Privacy requests
- support@brandmultiplier.ai
- General enquiries
- info@brandmultiplier.ai
- Mailing address
- 1500 N Grant St, Ste N, Denver, CO 80203, USA
- Response time
- Acknowledgement within 10 business days; substantive response within 30 days
